Measurement infrastructure for e-commerce teams
Auditable, compliant measurement for e-commerce — GA4, server-side tagging and BigQuery pipelines, run as production infrastructure. We translate the chaos of raw data into decisions you can defend.
of conversion events never reach browser pixels — iOS, ITP and ad blockers eat them silently.
of EU visitors reject tracking consent. Browser-side analytics cannot see them at all.
of CMOs achieve the unified measurement that 44% call a priority. The gap is capacity, not intent.
Compiled from industry research, June 2026 — sources on request
Know exactly what your data is worth before you spend another euro on it.
Full review of GA4, GTM, dataLayer and consent — including Consent Mode v2 wiring and the dark-pattern checks regulators now enforce. You receive a scorecard, every gap ranked by revenue impact, and a prioritized roadmap.
€1,200 · fixed scope · delivered in 10 business days — start here
Your pixels miss what your server can see.
Server-side GTM on your own first-party subdomain, wired to Meta CAPI, Google Enhanced Conversions and TikTok Events API — with correct deduplication, cost governance and monitoring. Includes Shopify checkout tracking (Customer Events), where most stores still ship broken data. Measurement treated as production infrastructure.
Own your analytics. Not Google's reports.
Build a trusted analytics foundation by exporting GA4 to BigQuery, modeling data with dbt, and integrating backend, CRM, advertising, and marketing data into a single source of truth. Deliver certified datasets and dashboards that support product, marketing, and commercial decisions.
Bounded automation that earns its keep — not agent theater.
Anomaly monitoring that reconciles GA4 against your backend before you lose a week of conversions. Automated reporting with verifiable LLM narrative. A semantic layer over your warehouse so you can ask your data questions and get certified answers.
No case studies yet — we are a new practice built on senior work. The method is the proof: everything we do is documented, versioned and verifiable against your own data.
We document what your measurement actually captures today. Scorecard, gaps, revenue impact.
Measurement plan and target architecture, written down. Every event, parameter and destination has an owner and a reason.
Tagging, server-side infrastructure and pipelines built against the plan — versioned, tested, documented.
Continuous QA against a documented baseline. Anomalies reconciled with your backend, deltas reported.
Tell us about your store and your current setup. We reply within two business days with a concrete scope — not a sales call.
€1,200 · fixed scope · 10 business days